E-commerce and "online ordering"
You already know the Internet is powerful, fast, and available 24/7... but have you thought about using it to drive your sales? An "online store" can improve your bottom line by reducing internal costs, errors, and data entry time.
Easy to administer — and to use
The e-commerce module interacts seamlessly with Produce Pro. It uses system data to build pages, highlight ad items, and personalize the information for your customers. It creates sales order records in real time — there's no delay in getting the orders into your Produce Pro system.
Your customers will find it easy and intuitive to use, too. Web ordering follows the same flow your customers already use: they choose items and quantities, confirm their selections, and go. They can even use their own price lists and profiles to place orders.
Reduce your internal costs
You can tailor several reports in Produce Pro to focus on Web orders and evaluate their success. For example:
- Muir-Roberts Copper Canyon Farms of Salt Lake City, Utah, reports that they issue credits only 1 percent of orders submitted through the Web, as opposed to 4.6 percent of the orders they take over the phone.
- Piazza Produce of Indianapolis, Indiana, receives up to 200 orders per day through their website. They estimate that their e-commerce module equates to about one and a half customer service representatives.
Enhance your customer service
With reliable, consistent access to product and order information, your customers can make the best decisions for their own businesses.
Using the Web will give them control, and help build their trust. Prices and catalog entries are always up to date, and they'll know ahead of time about hoildays, special order items, or extended lead times.
And if you use our Document Imaging add-on too, we can integrate it with your online store: your customers can pull up their own copies of (for example) signed invoices or delivery sheets, whenever they need them.
(Next: EDI support)